The IPL boss is now eyeing viewers and earnings at the level of global broadcast giants such as football's English Premier League (EPL) and America's National Basketball Association (NBA). An average EPL match is watched by more than 12 million people around the world. The 2017 IPL final drew almost 40 million viewers -- in a country of 1.25 billion population, according to broadcasting surveys. Neither can compete with the National Football League (NFL) in the United States which regularly tops 20 million viewers per match. The South Asian nation's influence on world cricket was discussed during talks between the ICC and the Board of Control for Cricket in India last Thursday.

Source: Bangkok Post May 22, 2018 04:41 UTC